EOS Chapstick Commercials
Advertising Just Weird Enough to Work
Client: EOS Chapstick
Collaboration with Mischief
Artist: Chris Piascik
We’ve all drawn faces on things at some point in our lives. Why not get paid for it?
Talking to yourself while getting ready, it’s pretty normal (albeit socially unconventional) for all of us. But what if you could get a little pick-me-up from that lip balm you carry around with you every day? We could all use a little more positivity in this world, someone to let us know how amazing we really are. Life is hard, we need a weird inanimate object to tell us we’re worthy and that’s just what we partnered with Mischief to do!
HOW THE WORK CAME TOGETHER
Mischief reached out to us to create fun, colorful, funky typography and animation to bring life to the EOS brand in ways that will attract consumers. We were given three commercial spots and different formats to do animation over live-action. The final result was charming, entertaining, engaging, and all together a great experience.
Outside of the live-action video, all visuals on this were handled by us (Chris Piascik / Atomsmasher). The team was so impressed by the work that they even tacked on a revamp of the EOS logo to match the advertising.
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